The Nielsen Company is the world's leading provider of marketing information, audience measurement, and business media products and services. By delivering an unmatched combination of insights, market intelligence, advanced analytical tools, and integrated marketing solutions, Nielsen operates in more than 100 countries with a global team dedicated to helping clients compete more effectively and discover opportunity with more clarity than ever before.

BASES, a service of The Nielsen Company is simple… to help our clients grow through successful innovation on their brands. Our people bring this objective to life via impactful consulting to make us the world’s leading provider of pre-market consumer insights for marketers.

BASES clients are largely fast moving consumer goods companies, representing a range of industries including food and beverage products, personal care goods, household products, healthcare/ pharmaceutical products, and pet products.